About

I’m an award-winning pet industry marketing strategist (and the founder of Canine Marketing Support) and I help pet professionals get more enquiries without feeling like they have to become a full-time content creator.

My background is actually in travel and management, and I’ve always been obsessed with systems, organisation, and a good to-do list. (If ticking things off is a sport, I’m going for gold.)

During the COVID pandemic I was made redundant, and that moment pushed me into building my own business. I started supporting small businesses with their marketing… and before long I realised something really important:

Pet pros are amazing at what they do… but marketing often feels like a totally different job.

So I niched down and went all in on the pet industry.

I’ve been where you are. I’ve run a dog walking business, worked in grooming, and I know what it’s like when you’re brilliant with the animals, but your online presence doesn’t reflect the quality of your work. You end up posting when you remember, trying random ideas, and hoping it brings bookings in.

That’s why my approach is practical and straightforward. No jargon. No pressure to be “on” all the time. Just clear messaging, better content, and a simple plan you can repeat.

I’m fully insured and ICO registered, and I work with pet businesses across the industry, from groomers and trainers to walkers, sitters, product brands and more.

If you’re ready for marketing that actually fits around real life and real client work, you’re in the right place.

Ready to take your socials up a level?
Click here to work with me.