If you’re a pet professional — a groomer, trainer, walker, sitter, or anything in between — chances are you’re posting on social media because you know it’s important.
But if you’re feeling like your content isn’t actually bringing in clients, you’re not alone.
The truth is, it’s not always about doing more. It’s about doing the right things — and avoiding a few silent mistakes you might not even realise you’re making.
Let’s break them down:
1. Only Posting About Your Services
If every post is just about your packages, pricing, or “slots available,” it’s easy for followers to tune out.
Shift your focus: Share stories, tips, and educational content. Give people a reason to care about what you offer before you sell to them.
2. Having an Unoptimised Page
If your Instagram bio or Facebook page doesn’t clearly say who you help and how, you’re losing potential clients within seconds.
Quick Fix- Update your bio to be crystal clear.
Example: “Helping anxious dogs feel calm & cared for — Grooming based in [Your Location] 🐾”
3. Forgetting Clear Calls-To-Action (CTAs)
Your audience needs direction — without it, they’ll simply scroll away.
CTA Ideas:
“Tap the link in bio to book”
“DM me to find out more”
“Comment below if you have questions”
4. Believing "Likes" = Sales
It’s easy to get caught up chasing likes. But real results come from connection and trust, not numbers.
Focus instead on:
Building conversations
Showing behind-the-scenes moments
Being relatable and real
5. Posting & ghosting
Posting and disappearing doesn’t build relationships — conversations do.
Simple Rule:
Spend 10 minutes after posting replying to comments, engaging with your followers, and popping onto Stories to chat.
Social media is meant to be, well… social!
6. Treating social media like a chore
If creating content feels like another exhausting “to-do,” your audience can feel that energy too.
Shift your mindset:
Batch content when you’re feeling creative
Share what excites you
Celebrate wins (yours and your clients’!)
Remember- your vibe attracts your tribe.
None of these mistakes are permanent.
Once you spot them, they’re 100% fixable.
✨ Stay consistent.
✨ Stay human.
✨ Stay focused on your future clients.
You’ve got the passion. Let’s make sure your audience can see it.
