Top 100 marketers to watch in 2026… what an honour I’ve been sitting on this for a little while. And if I’m honest, I still feel slightly surreal writing it. I’ve been named one of Alt Marketing School’s 2026 Top Marketers to Watch, in the Experts category, alongside some seriously …

The Biggest Social Media Mistakes Pet Professionals Don’t Even Know They’re Making (And How to Fix Them)
If you’re a pet professional — a groomer, trainer, walker, sitter, or anything in between — chances are you’re posting on social media because you know it’s important.But if you’re feeling like your content isn’t actually bringing in clients, you’re not alone. The truth is, it’s not always about doing …

Why Having Only Yourself as Admin of Your Facebook Page is a Risky Move
Imagine waking up one morning, ready to tackle the day’s tasks, only to find that you’re locked out of your Facebook page. You can’t post, you can’t run ads, and your entire social media presence has suddenly gone dark. It’s every business owner’s worst nightmare. As much as I hope …

Why Your Pet Business Needs a Website Alongside Social Media
Websites & Social Media Work Together I recently did an Instagram live about a topic that came up in one of the pet business owner Facebook groups: the importance of having a website, even if you have social media pages. This question comes up a lot—people ask, “Do I really …

Celebrating 3 Years Of Pet Business Support
Last month marked a special milestone for Pet Business Support: our third anniversary! To commemorate the occasion, my wonderful nan baked and decorated a beautiful cake. I’m thrilled to share a picture of this delicious and stunning creation with everyone. Thank you, Nan, for making the day even more memorable …

I’m A UK StartUp Awards Finalist!
Charlotte Perrott, founder of Pet Business Support, shares her inspiring journey to being nominated as the only female finalist for the Young Entrepreneur of the Year Award at the Wales UK StartUp Awards 2024.

Starting Your Pet Business? 5 Essential Posts from a Social Media Manager for Pet Businesses
Heading into the pet business world and not sure where to begin online? From introducing your brand to showcasing your breed-specific expertise, our latest blog offers essential social media post ideas tailored for new pet businesses. And if you need a bit of one-on-one guidance? I’m just a power hour away. Dive in to discover how to give your venture the digital boost it deserves!

Embracing a New Chapter: A Fresh Look Pet Business Support
Say hello to the all new pet business support! Welcoming change with open paws! It’s with great excitement that I share the news of a fresh new look for my business. The time has come to bid farewell to my trusty typewriter and embrace a brand new little dog—a symbol …

Embracing Facebook’s New Pages Experience: A Guide for Pet Business Owners
As a social media manager working specifically with pet businesses, I understand the importance of staying up-to-date with the latest changes in social media platforms. Facebook recently introduced an upgrade called “The New Pages Experience” to make managing your professional presence on the platform easier. This update will affect all …

A Guide to Marketing Your New Pet Service Business
Starting a pet business can be an exciting and rewarding venture, but it’s important to have a solid marketing plan in place to attract customers and grow your business. Here is a checklist of things you should have in place when starting your pet business. 1. A clear understanding of …

