Top 100 marketers to watch in 2026... what an honour

I’ve been sitting on this for a little while.

And if I’m honest, I still feel slightly surreal writing it.

I’ve been named one of Alt Marketing School’s 2026 Top Marketers to Watch, in the Experts category,  alongside some seriously impressive names in the industry.

Alt Marketing School (with SurveyMonkey as lead sponsor) spotlights marketers who are challenging the status quo, building brands differently, and creating real human connection online. Which is exactly what I’ve built my business around.

And that’s what makes this mean so much.

I Didn’t Start Out Trying To Be “One to Watch”

When I started my business, I wasn’t aiming to be recognised in marketing circles.

I wasn’t chasing industry lists.
I wasn’t trying to build a personal brand.
I wasn’t trying to impress other marketers.

I was trying to help pet professionals.

I saw so many incredible dog trainers, groomers, walkers and pet businesses who were brilliant at what they did… but completely overwhelmed by marketing.

They were:

  • Posting inconsistently

  • Following random advice

  • Relying on apps

  • Feeling invisible

  • Or trying to copy what everyone else was doing

And it never sat right with me.

So I built something different.

No “growth hacks”.
No pretending to be someone you’re not.
No forcing yourself into trends that don’t fit your business.

Just marketing that works,  and feels like you.

This Isn’t Just My Win

Canine Marketing Support started as an idea.

It’s now a thriving membership helping hundreds of pet professionals grow their businesses with more clarity and confidence.

That doesn’t happen because of me alone.

It happens because of:

  • The pet pros who show up and do the work

  • The members who ask thoughtful questions

  • The clients who trust me with their businesses

  • The community who read the emails, save the carousels, and apply what they learn

You are a huge part of this, and I mean that.

Charlotte x

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