Websites & Social Media Work Together
I recently did an Instagram live about a topic that came up in one of the pet business owner Facebook groups: the importance of having a website, even if you have social media pages. This question comes up a lot—people ask, “Do I really need a website when I have social media?” My answer is a resounding yes, and I’m sure many web designers would agree with me.
Social media is essentially borrowed space.
Limitations of Social Media
While social media platforms like Instagram and Facebook are fantastic for reaching your audience, they do come with limitations. First, there’s only so much reach you can achieve on social media.
Second, if anything happens to your social media pages, you could lose everything. Social media is essentially borrowed space. I love it and could talk about it for days, but it’s crucial to remember that you’re not in complete control.
My Personal Experience
Over the past year, my page has been taken down at least four times, which was a panic-inducing experience. Thankfully, I have a website and an email list that I’ve worked hard to build. So, even if my social media pages were taken down permanently, I could still contact my clients and continue my business.
Why You Need a Website
If your social media page gets taken down, you lose all your messages and connections. For dog groomers or trainers who keep profiles and histories in their social media threads, this could be devastating. Having a website ensures you have a safe space to store important information.
Your aim should be to funnel your social media followers to your website, where they can book services, buy products, or contact you. This not only secures your business but also builds credibility. People tend to trust businesses with a website more. For example, when I’m looking for services, I often check their social media for updates and their website for more detailed information.
Lastly, consider repurposing your social media content into blog posts. If you’ve done all the work creating a post about a topic like tick season, turn it into a blog on your website. This helps keep your site active and boosts your SEO.
Debunking the "Social Media Only" Myth
I’ve seen arguments in Facebook groups claiming that social media alone is sufficient, but I disagree. Your website and social media should work together to build your online presence and credibility. Even if your website is just a single page listing your services and contact details, it’s still valuable.
Additionally, having a website helps with SEO (Search Engine Optimisation). The more active you are on both social media and your website, the better you’ll rank on Google. This can drive more traffic to your site and increase your inquiries.
Recommendations for New Businesses
For new businesses, I recommend starting with Facebook, Instagram, and a simple website. Websites don’t have to be expensive or complicated; platforms like WordPress, GoDaddy, and Wix offer affordable and easy-to-build options. Your website is another way to connect with potential clients who might not use social media.
To Conclude
To summarise, having both social media and a website is crucial for your pet business. It’s not about spreading yourself too thin, but rather about covering all bases. Your social media should drive traffic to your website, and your website should offer a reliable backup if anything happens to your social media pages. Plus, building an email list through your website ensures you can always reach your audience directly.
