Not to be confused with the “Panic Post”. 
Yup. That cat’s face right there is exactly how I look when my client cancels an event last minute and now I’m stuck for a post to replace it. It’s hard to be creative when you’re not in that mindset and this is what usually leads to a panic post- chuck anything up, right? Wrong! 
When I am batching content (some like to do this monthly, I prefer weekly to keep it a little more fresh), I create one or two “Just In Case” posts- these are there for when the unexpected happens and you need something that still ticks all the boxes, not just chucking up a meme you found on Instagram that is completely irrelevant to your business. 
What makes a good “Just In Case” post?
A “how-to” post- this could be anything relevant to you, for example, teaching recall. A “why” post- for example, why are you a positive trainer? A “story” post- something from earlier on in your business that clients would be interested in hearing about. A “trendy” post- no, you do not need to learn how to do that tending TikTok dance- but what are people talking about right now that you could get involved in? A “benefits of me” post- this could be any form of advertising your services/products. Why is your food better than your competitors? How can training with you benefit my dog? What makes you stand out as a groomer within your area? What does your online service do that others can’t?I hope this helps, and would love for you to comment what posts you have in your “Just In Case” bank! 
