As many pet business owners know, it’s not easy to get your business found online by customers who are looking for businesses like yours. But with a few simple tweaks to the SEO of your website, you can be on your way to getting more customers in no time! This post covers 7 ways that will help improve SEO and get you seen.
What is Search engine optimisation?
Search engine optimisation (SEO) is the process of optimising your website so that it ranks higher in search engines like Google. It’s also sometimes called “on-page SEO” because it’s what you do to make sure your site looks good on a technical level – things like meta tags, image alt text and titles are all part of on-page SEO.
Why is on-page seo important?
Search engines give preference to websites that are easy for people to use and navigate – so if your website isn’t optimised in terms of both its content (what you say) and its technical structure, then it won’t rank very well at all! If no one can find your website when they search for it online, then what’s the point of having one in the first place?
how to improve your on-page seo
Here are seven things that you can do to improve your on-page SEO:
pick relevant keywords
The first of our 7 tips for improving your SEO is to pick relevant keywords. It is important that your site is optimised for words or phrases that are relevant to your industry, but you also want to make sure they are not too competitive. For example, if you offer dog grooming services in Salisbury, then the correct keywords would be “dog groomer Salisbury” or “Salisbury dog groomer”.
Next up? Make sure these keywords are on every page of your site! When you create new content on your website, make sure you include your keyword in the title of the post. This will help both Google and Yahoo find your content when people search for information on your business niche. Using relevant words and phrases that people are likely to type into a search engine is really important.
Blog consistently on your website to improve seo
Pet business owners will want to blog consistently on their website. This will help them to rank higher in the search engine results due to the amount of content that is being published. Blogging about things that are related to your industry can help with ranking, so these are two good strategies for improving your SEO.
collaborate with other businesses to improve your seo ranking
Another really important thing that you should do is to collaborate with other businesses that have things in common with yours. This will help to increase your ranking as these other websites will link back to yours.
Getting backlinks is a great way for SEO- if you ever find high-quality blogs with relevant content that complement yours, make sure you ask them to link to some of your posts! This will help raise your Google ranking and show search engines how popular or ‘authoritative
You can also use social media like Facebook, Twitter or YouTube which will help drive traffic to your website and increase the number of people that are linking to it.
Another thing you can do is to use Google+ which will help your page rank in search engines like Bing and Yahoo! as well as increase the chances of your website showing up when someone searches for ‘pet services’ or something similar.
make sure your site is really speedy- no one likes a site that takes ages to load
If your website takes ages to load, people will likely get frustrated and not want to visit it again. Also, it is important that your website and blog posts are easy to read. People will not spend time reading a post if they find it difficult to understand the words used in the article.
Concentrate on creating quality content- search engines love this! The more relevant and well-written articles you have for your site, the more likely people are to click on your website links.
In blogs, make sure you put both internal and external links
This is a great way to improve SEO for your site is to link to other relevant content on your website and on other peoples websites.
This will help with your local search engine optimization (SEO) and help you rank higher in the search engines for those looking to buy your product or service.
In blogs, make sure you put both internal and external links. When writing about topics not directly related to your business, link out to credible sources.
audit your website frequently
The more relevant content that search engines can find, the higher ranking they will give to your website helping it become found by new customers. Make sure when auditing you can see you have done the following:
– Kept your site updated with new content.
– Updated your meta tags.
– Make sure you have a site map in place.
– Make sure that you are using all of the available keywords for optimal search results.
– Written in a friendly tone, ensuring that it is easy to read and understand by anyone who visits your site.
– Showed in your content you have stayed on top of current trends within the pet industry so you can keep fresh and relevant.
– Be sure to optimise images on each post or page, as well.
Lastly (and really important as a pet business!) repurpose your blogs as videos!
YouTube, Facebook and Instagram take a lot of time for pet business owners to manage.
Adding videos can be done with little extra work by repurposing your blog posts into easily digestible video content that is engaging and will help keep customers around longer while being found on all three social media platforms!
You’ve now seen a number of ways to improve your SEO. It’s important that you do these things for search engines to know what your site is all about.
If you have any questions, feel free to reach out or drop me a message! I’m always available as an outside consultant so I’ll be able to help with social media content too if need be. After all, who knows the ins and outs better than someone on the inside?
