Pet businesses, such as dog walkers, pet groomers, and dog trainers, have traditionally relied on leaflet dropping as a marketing strategy to attract new customers. However, in today’s digital age, social media marketing has emerged as a more effective and efficient way to reach potential customers. In this blog post, I will discuss the reasons I think dog businesses should stop leaflet-dropping and focus on social media marketing instead.


Social media marketing is much more cost-effective than leaflet dropping. With leaflet dropping, you need to pay for printing and distribution costs, which can quickly add up. Social media, on the other hand, allows you to create and publish content for free, making it a great option for small businesses with limited budgets. This cost-effectiveness allows small dog businesses to compete with larger companies and reach a wider audience with their marketing efforts.

Greater Reach

Social media platforms like Facebook, Instagram, and Twitter have billions of active users, making them a valuable tool for businesses to reach a wider audience. Unlike leaflet dropping, which can be limited to a specific geographic area, social media marketing has the potential to reach customers all over the world. This allows pet businesses to target a larger and more diverse audience, which can help them to grow their business and increase their revenue.

Targeted marketing

Social media marketing allows you to create targeted campaigns based on specific demographics, interests, and behaviors. This level of targeted marketing is not possible with leaflet dropping, which is more of a blanket approach. By using social media platforms, you can ensure that your marketing efforts are being seen by the right people, which can lead to increased engagement and conversions.

Interactive and engaging content

Social media platforms allow businesses to create interactive and engaging content, such as videos, photos, and stories. This type of content can help businesses to build a strong relationship with their audience, as they can interact with them in real-time and respond to comments and messages. In contrast, leaflets are static and don’t provide the same level of engagement as social media marketing.

Measurable results

Social media marketing provides businesses with measurable results, such as likes, comments, shares, and website traffic. This allows businesses to track the effectiveness of their marketing efforts and adjust their strategies accordingly. Leaflet dropping, on the other hand, is more difficult to track, as businesses may not know how many people have actually read their leaflets.

Thinking about the environment

Not only does leaflet-dropping require printing a large number of physical materials, but it also has a low conversion rate, with many leaflets ending up in the bin without ever being read. This not only wastes resources but also incurs additional expenses for the business owner.

In contrast, social media marketing allows businesses to reduce their carbon footprint and save money on printing costs. By creating engaging digital content that can be easily shared, businesses can reach a wider audience without having to rely on physical materials. Social media platforms also offer analytics tools that allow businesses to track the performance of their campaigns and make adjustments accordingly, resulting in a more efficient and cost-effective marketing strategy.

A statistic from Data & Marketing Association advising: Approximately 44% of direct mail (including leaflets) is never opened and goes straight to the recycling bin.

In conclusion, I strongly believe that pet businesses should focus on social media marketing instead of leaflet dropping. Social media is cost-effective, has a greater reach, allows for targeted marketing, provides measurable results, and is better for the environment. By investing in social media marketing, you can attract new customers, build strong relationships with your audience, and grow your business.

Let me know what you think in the comments below!

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