Starting a pet business in today’s digital landscape presents some amazing opportunities. To fully leverage this, it’s important to have a strategic online presence. If you’re keen on getting more clients online for your pet business, you’re in the right place. Here’s a guide by an expert social media manager tailored just for you!

So, what should be the first few posts to go on your social media page? Here are the top 5 posts I think you should start with:

1. Introduce Your Pet Business Brand Online

Post Idea: A high-resolution video or carousel offering a behind-the-scenes look into your grooming salon, tools, and procedures.

Why: This post creates that initial connection when potential clients visit your pages, defining the unique differences of your business.


  • Prioritise high-quality visuals.
  • Highlight what makes your pet business distinctive.
  • Ensure brand consistency in terms of colours and logo.

2. Behind the scenes (or camera!)

Post Idea: Engaging photos or short videos featuring your team, emphasising their expertise in the pet business industry.

Why: Trust is built on transparency. Clients are more inclined to use services where they know the team behind the brand.


  • Share stories that led each member to the pet business.
  • Detail any specific certifications or experiences.

3. Answering the Online Queries: FAQ Carousel

Post Idea: A carousel post focusing on the common questions prospective clients might have when looking for dog groomers or pet businesses in general online.

Why: Addressing concerns head-on can be a determining factor for online users. This proactive approach solidifies your online presence.

Sample FAQs:

  • How can online booking for grooming sessions be done?
  • What distinguishes your pet business from others online?
  • Are there breed-specific services?
  • What’s your cancellation policy?


  • Incorporate clear, engaging graphics.
  • Make it easy for online users to find the information they seek.
  • Add a link to your booking system.
Dog groomer grooming a rough collie

4. Before-and-After Transformations

Post Idea: A visual compilation showcasing your dog grooming skills with before-and-after images, focusing particularly on a range of breeds. This provides prospects a clear insight into how their breed looks after using your services!

Why: Prospective clients often wonder how their specific breed will be treated and how they’ll look post-grooming or after a walk. By showcasing a variety of breeds, you give them a direct window into what they can expect, making your services more relatable and appealing.


  • Group images by breed type for easy navigation and better relatability.
  • Include a brief description under each transformation, highlighting any breed-specific care or techniques applied.
  • Encourage clients to share their own before-and-after experiences, reinforcing trust for others seeking similar services online- engaging content is so important.

5. Client testimonials- the online word of mouth

Post Idea: Quotes or video feedback from satisfied clients to reinforce your credibility.

Why: Personal endorsements remain a potent tool, especially on Facebook and Instagram.


  • Keep testimonials genuine and unscripted.
  • Feature a diverse set of clients to appeal to a broader online audience.
  • Attach the testimonial to a photo.

Just starting out in the pet business world? It can be a bit tricky getting your name out there, especially on social media. No worries, I’m here to help! Book a power hour with me for only £35. We’ll chat about the best ways to use social media and get your business rolling. Let’s make sure your new venture gets off to a brilliant start!

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