
Not to be confused with the “Panic Post”. 

Yup. That cat’s face right there is exactly how I look when my client cancels an event last minute and now I’m stuck for a post to replace it. It’s hard to be creative when you’re not in that mindset and this is what usually leads to a panic post- chuck anything up, right? Wrong! 

When I am batching content (some like to do this monthly, I prefer weekly to keep it a little more fresh), I create one or two “Just In Case” posts- these are there for when the unexpected happens and you need something that still ticks all the boxes, not just chucking up a meme you found on Instagram that is completely irrelevant to your business. 

What makes a good “Just In Case” post?





I hope this helps, and would love for you to comment what posts you have in your “Just In Case” bank! 
