![](https://petbusinesssupport.co.uk/wp-content/uploads/2021/10/Social-Media-Check.-Website-Check.-Google-My-Business-Check.-Mailing-List-Um...-1-300x300.png)
Not to be confused with the “Panic Post”. ![😉](https://static.xx.fbcdn.net/images/emoji.php/v9/tf6/2/16/1f609.png)
![😉](https://static.xx.fbcdn.net/images/emoji.php/v9/tf6/2/16/1f609.png)
Yup. That cat’s face right there is exactly how I look when my client cancels an event last minute and now I’m stuck for a post to replace it. It’s hard to be creative when you’re not in that mindset and this is what usually leads to a panic post- chuck anything up, right? Wrong! ![😬](https://static.xx.fbcdn.net/images/emoji.php/v9/t5e/2/16/1f62c.png)
![😬](https://static.xx.fbcdn.net/images/emoji.php/v9/t5e/2/16/1f62c.png)
When I am batching content (some like to do this monthly, I prefer weekly to keep it a little more fresh), I create one or two “Just In Case” posts- these are there for when the unexpected happens and you need something that still ticks all the boxes, not just chucking up a meme you found on Instagram that is completely irrelevant to your business. ![🧐](https://static.xx.fbcdn.net/images/emoji.php/v9/t7c/2/16/1f9d0.png)
![🧐](https://static.xx.fbcdn.net/images/emoji.php/v9/t7c/2/16/1f9d0.png)
What makes a good “Just In Case” post?
![🐾](https://static.xx.fbcdn.net/images/emoji.php/v9/t7d/2/16/1f43e.png)
![🐾](https://static.xx.fbcdn.net/images/emoji.php/v9/t7d/2/16/1f43e.png)
![🐾](https://static.xx.fbcdn.net/images/emoji.php/v9/t7d/2/16/1f43e.png)
![🐾](https://static.xx.fbcdn.net/images/emoji.php/v9/t7d/2/16/1f43e.png)
![🐾](https://static.xx.fbcdn.net/images/emoji.php/v9/t7d/2/16/1f43e.png)
I hope this helps, and would love for you to comment what posts you have in your “Just In Case” bank! ![🐱](https://static.xx.fbcdn.net/images/emoji.php/v9/t49/2/16/1f431.png)
![🐱](https://static.xx.fbcdn.net/images/emoji.php/v9/t49/2/16/1f431.png)